Lyon Cycle announces distribution of Continental and Goodyear Tyres for UK and Ireland

Distributor Lyon Cycle, is thrilled to announce a partnership with Cambrian Tyres, leading to the distributorship of renowned tyre brands Continental and Goodyear. This strategic collaboration marks a significant milestone for Lyon Cycle, solidifying its commitment to providing a diverse and complimentary selection of premium brands to the market.

The partnership with Cambrian Tyres, a trusted name in the tyre distribution industry, brings together Lyon Cycle’s expertise in the cycling sector and Cambrian Tyres’ extensive experience in tyre distribution. This alliance reinforces Lyon Cycle’s product portfolio, ensuring that cyclists and retailers alike have easy access to some of the most reputable and high-performance brands on the market. Lyon Cycle will now serve as a distributor for Continental and Goodyear products in the UK and Ireland expanding the brands’ reach and influence within the cycling market.

Continental and Goodyear stand out as widely recognized names in the tyre manufacturing industry, celebrated for their unwavering commitment to innovation, quality, and performance. Lyon Cycle is excited to introduce these two iconic brands to its customers, offering a wide range of cycling tyres that cater to various disciplines, terrains, and riding styles.

“We are excited to embark on this exciting journey with Cambrian Tyres, bringing the respected brands Goodyear and Continental into our distribution network,” says Jordan Lunn, Cycle Market Manager at Lyon Cycle. “This partnership aligns perfectly to our commitment of offering the best equipment to our retail partners and cyclists across the UK”.

Cambrian Tyres, with its extensive tyre knowledge, is equally enthusiastic about the collaboration. “We are delighted to partner with Lyon Cycle in bringing Goodyear and Continental to a broader audience,” said Shelley Childs, Bicycle Tyre Division Brand Manager, at Cambrian Tyres. “We attribute the success of the Continental brand in the UK over the past 30 years to a multi-distributor route to market. This gives all retailers an option to choose Continental, and now Goodyear far more easily than the exclusive distributor model for P&A. Finding the right partners is key, and we are very impressed by Lyon Cycle’s company structure and approach to the market and look forward working with them.”

Retailers can expect the integration of Continental and Goodyear products into Lyon Cycle’s inventory in the coming weeks. The brands will make their debut alongside Lyon Cycle at COREbike 24 and Lyon Cycle invites retailers to visit the Monza room at Whittlebury for discussions about the range, featuring expert on hand advice from Cambrian Tyres.

For further information please contact your Lyon Cycle sales representative, or contact sales on +44 (0) 15396 24040