Drivetrain specialist manufacturer microSHIFT announces a new partnership with Ison Distribution

The team at microSHIFT Components are excited to share the start of a new partnership with Ison Distribution. Ison has a wealth of experience in distributing hardware components in the UK and their care for their brands and connections to dealers is very well known and made them the perfect fit for the new partnership.

Product availability was a main challenge to microSHIFT even prior to 2019. Despite the challenges during the pandemic, the brand was able to improve upon this issue thanks to the dedicated team at Hotlines. Unfortunately, because of the recent news there, microSHIFT has had to change direction to continue supporting our customers. With Ison, we look forward to building a reliable supply chain and technical support for our riders.

“Ison are immensely proud to be chosen to gear-up for the future distribution of microSHIFT Components in the UK and Eire.  Combining microSHIFT’s innovative components with Ison Distribution’s existing ranges of cycling hardgoods will provide our customers with an even wider selection of high-quality cycling products.” Lloyd Townsend – MD at Ison said.

“Leveraging Ison’s well established logistics and dealer base will help to streamline the process of getting microSHIFT components to retailers and workshops, and ultimately to end consumers.  Ison’s well regarded service support should help to further enhance the positive experience consumers can expect when choosing microSHIFT products.  Long-term, we aim to also to able to provide microSHIFT with useful insights into the UK market, helping to tailor our offerings to meet local preferences and demands.”

Ison will be releasing further details of the microSHIFT range in the next month and will be receiving stock of microSHIFT later this spring.

Examples of microSHIFT’s much revered Sword Gravel group and the Advent X MTB group will be on show at COREbike 24 this weekend.