ISON Distribution part two: brands by room

Put the kettle on and find a comfy chair in the shop as it’s time for ISON’s guide to what dealers will find in each of their rooms at COREbike 24.




Renthal will be launching an exciting new product at Core 2024 so please come to the Ison rooms to talk to Ian from the Renthal factory, and the see the new product.


Pocky from KS is flying in from Taiwan to COREbike to showcase their leading Dropper seatposts and the much anticipated GTC Gravel fork.


Holger and Mark from Fidlock will both be on hand to talk through the award winning Fidlock bottle range, explain the innovative Pin Clip system and the fantastic Vacuum base phone mount systems plus show you their new Hip belt.



Halo wheels is thrilled to announce the launch of an exciting array of silver components, enhancing an already exceptional product lineup.  Halo’s brand manager Josh will be on hand to discuss dealer stockists’ packages and show you latest technical features.


The Gusset Brand manager, Kenny Wilson, will be on hand to discuss stockists’ opportunities for the Gusset range, as well introducing several new exciting products at COREbike.



A first for Ison at COREbike, we will be showcasing Box MTB components featuring the Prime9 range.

Back to the future of durable performance drivetrain parts.


Princeton CarbonWorks

At COREbike 2024 Ison-distribution, is proud to display the latest Princeton Carbon Works wheels. The new WAKE Evo is the pinnacle of design and performance from the US brand.  Take time to explore some of the World’s leading road wheels.



Revolutionary low rolling resistance, superlight and compact TPU Inner Tubes.  Designed, developed and precision engineered in Germany by TPUplus.  Revoloop tubes are incredibly light (e.g. the 700c x 23/30 Ultra race tubes weigh as little at 25grams) and they have a unique high-performance latex-like low resistance rolling characteristics along with enjoying better air retention properties than most latex inner-tubes.  Outstanding quality and performance with good margins and competitive price points. Revoloop from Ison is a great choice for shops seeking a premium TPU tube range.

Tubolight Inserts

The new Diamana is the latest innovation from Tubolight.

It’s arguably the most sophisticated tyre insert on the market, pioneering a groundbreaking chapter in tyre insert design.  ‘Diamana is an unfair advantage, marking a significant leap in tyre insert technology’ was the response from Tubolight team riders on their first ride of the all-new insert.

Third-party tests confirm a remarkable reduction in rolling resistance of up to 9% on rough surfaces. Even with the added weight of the insert this translates into enhanced climbing speed, it also dampens vibration by a remarkable 55%, promising a ride with less fatigue and unparalleled stability.

For more information on how to join the Diamana revolution come and visit Ison Distribution.



Stewart will be joining us from Germany to answer any queries on the World beating Rohloff 14 speed internal gear hub, and the latest Ebike integrations.




New to the Ison portfolio is the US made high-end crank brand 5DEV, we will have the new range of Iconic design cranks including the new T-Type chainrings plus all their other accessories.


Ass Saver

Visit Ison to discuss the new Ass Savers multi award-winning Win Wing 2 and the complete range of Ass Savers mudguard range.

Benno Etility

Benno bikes are helping to spearhead the industry’s growth area around E-cargo bikes.

Akki is flying in from Benno’s German office to talk through the range of bikes available and the benefits of moving over to a Benno Etility bike.   Awesome bike agility blended with the ability to carry exactly what you need. Benno call it Etility® Design and it’s at the heart of every Benno ebike.  All Benno bikes feature the universally recognised and much trusted Bosche batteries and motor systems.


Surly Bikes have been pioneering steel bikes for over 20 years, constantly innovating what cyclists see as the “norm”! Whether its touring, hauling or adventure, whatever size you are.

If you want a Surly, you’ll buy a Surly, and nothing else matters!

Come and talk to UK brand manager Duncan about THE steel bike brand.


Come along to Ison’s Indy room to be amazed by Ed from Weldtite with some Ceramic magic.

Weldtite have a fantastic range of UK made lubes, cleaners and sealants.  Consumer and workshop packages with great products and solid margins, plus the ability to top-up easily from Ison.  Ed will also be showing the extensive Cyclo tool range.



Come and talk to Iain from M-Wave Germany about their large range of quality panniers, bike trailers and general accessories, now available in the UK from Ison.

New accessories include: Air Tag holders, Cargo bike covers, sub £15 RRP consumer Torque wrench etc.


Redshift’s mission is to make your ride better, so you can go farther, faster, and more comfortably on the bike you already own.  Redshift have been busy bringing new and innovative products to market, such as the ShockStop Stem and ShockStop Seatpost. Their Gravel focussed handlebars and ergonomic grip accessories continue the innovation. Find out more at Core.

HT Pedals

HT Components produce pedals for BMX, road bikes, mountain bikes and city bikes.

Used by some of the top racers in the world, including Olympic and World Champion Nino Schurter the Downhill legend Aaron Gwin and Olympic Gold BMX medallist Beth Shriever.

Check out the new PA32 Supreme-C Nylon flats at COREbike.



Technical Safety Gear, designed in Switzerland and born out of necessity, TSG offers award winning protection for BMX, Skateboard and MTB customers alike. Every product is 100% team tested and lab certified. New at COREbike 24 is the innovative All Terrain helmet, a bike, skate, water and winter helmet, an ‘all in one’ solution.


Dia Compe

classic rim brakes, lever and components for BMX, MTB or Road.

Check out an example selection on display.



Visit Ison’s workshop corner in Indy to view a small example of the Sunrace components that are available next-day from Ison.  Great value and quality Freewheels, Cassettes, Bottom brackets, etc.



Also found in the workshop area: high quality, reasonably priced UK made cables in Stainless or galvanised, rim brake pads and Disc Pads – all of which you can fit knowing they’re going to deliver reliable performance.  Workshop bulk and consumer packed options are readily available from Ison.



Passport will be showing our NEW stainless steel rear carrier, along with a selection of popular everyday saddles, seat packs, bike packing bags and accessory lines that deliver great quality and margins for bike shops.


Genetic Components large range of drop handlebars is a great option for custom builds and bike fits.

Genetic also offer neat seat posts, stems and saddles.  Visit the Indy Workshop corner for more information.




Toughness Guaranteed

A complete room – dedicated to Britain’s leading lock brand.

Come along and meet the folks at Squire to discuss the latest innovations, including wearables and more.  Second-to-none brand name consumer recognition, superb POS and buy-in dealer offers, huge range, solid margins, 10 year no-quibble warranty and easy top-up availability from Ison Distribution.

Find out more about Squire locks in S6 at COREbike 24.