ISON Distribution part one: COREbike first time brands

Spare a thought for the team at ISON who have to fit an ever-expanding portfolio of brands into their space at Whittlebury. So once again the line up will be split across the Hungaroring and Indianapolis rooms with Squire taking over room S6. There’s a lot for dealers to see and chat about with something for every type of shop as Ison exhibits some of the best-known brands from all avenues of cycling including: road, MTB, gravel and utility.

New brands with Ison for the first time this year include Revoloop – German-made TPU inner tubes, 5DEV high-precision mountain bike and enduro components made in San Diego, M-Wave luggage and bike trailers again from Germany, Box MTB components founded by race legend Toby Henderson, and Swedish-made Ass Savers mudguards.

A host of new products and innovations will have their first UK showing at COREbike 24, and additionally, we are expecting to see some highly-anticipated product launches from Renthal, Halo, Gusset, Squire and Benno.

The Indy room workshop corner will be a popular destination for technicians and mechanics alike with replacement parts, tools, service products and information to help retailers streamline their process and increase margins.

Adding an extra layer to Ison’s offering will be a number of special appearances from key brand managers, several flying in from across the world to offer extra insight to dealers attending CORE.

As always, Ison’s team of account managers will be on-hand to catch up with current and new partners to discuss how they can best serve IBDs in 2024 and beyond.