The crew at Upgrade Bikes certainly haven’t been sitting on their hands since the last COREbike with some great new additions to the brand portfolio in the shape of Stan’s Notubes, Lizard Skins and Styrkr. But their in-house teams have also been busy with some noteable launch products from DMR and Kinesis which will get their first airing at Whittlebury this February.
Of course, there’ll be plenty to see from market-leaders like Lezyne too, so make sure you set enough time aside for Upgrade who’ll be resident in their usual Whittlebury home in the Bentleys suite.
STAN’S NOTUBES
We’ll have the full range of Stan’s tubeless systems and wheels for the first time at Whittlebury, including the new dealer POS systems that we want to roll out with key bike shops. Stan’s is the original and best tubeless system, primarily for MTB of course, and is clear market leader – with Upgrade now exclusive UK distributor we’ll be looking to add dealers and build on that brand.
DMR BIKES
We’ll have new colourways of the Vault Pedals, the new Sidekick kids’ bikes on show, plus we will have an all-new pedal called the Flat4 – this will hit a new market for DMR Bikes, and all will be revealed!
Next up, we will be unveiling a new hardtail from DMR, this time manufactured from custom titanium – while the frame material may be a new departure for the brand, we’ll be keeping our core trail values and design ethics intact: bicycles and dirt. For more info about all our new DMR products, come along to the Upgrade room.
FAZUA
Upgrade is now the exclusive UK service centre and parts supplier for the fast growing e-bike business, and with full spares and technical backup for all dealers, we’ll be able to keep all FAZUA e-bikes rolling. More and more ebikes are coming equipped with FAZUA systems – from Cervelo, to Focus, Cairn, Santa Cruz and many more – and we now have full backup available here at Upgrade.
LEZYNE
The all-new full LED range will be on show for the first time – launched late last year, Lezyne’s new LED range has been critically acclaimed winning Best Front Light and Best Rear Light from Cycling Plus magazine, and it just doesn’t get any better than that. For the best lights in cycling – come and see the new Lezyne LED range, alongside our tools, pumps, luggage and more.
KINESIS UK
It’s the 25th Anniversary for the brand, and we will be supporting more events, ambassador riders, and enjoying key moments through the year ahead – and launching fantastic new products such as the all-new AT Plus frameset. More clearance, more mounts, more adventure on one of the best framesets on the market – inspiring riding for 25 years.
STYRKR
Not just a new disruptor brand making all the noise across social media, the all-new range of Nutrition products from Styrkr will be on show and free to sample – gels, drink mixes, bars and more, it’s one of the fastest growing brands in the nutrition market. And it’s made in the UK, so it knows our market perfectly. Come and check it out for yourself at the Upgrade room.
MOTUL
We’ll be launching the all-new bike care range from Motul at COREbike24– look out for new lubes, cleaning product, fork and suspension oils and much, much more from this brand going forwards: few brands have the history and technical know-how as Motul does – and this brand means business with a marketing plan and budget to back it up. Look for Motul at UCI World Cup events, Tour de France, and on winning teams and pro riders with incredible following – and launched to the UK trade at this year’s show.
Dealers can see the full range of Upgrade brands and products in Bentleys at COREbike 24
