Silverfish 25 year celebration kicks off at COREbike 24

2024 is a big year for Silverfish who will be turning 25! They have lots of exciting plans to mark their Anniversary and COREbike will be their first chance to start celebrating with retail partners.

Established in 1999 with a select handful of progressive mountain bike brands including, Race Face, Cove, SDG, and Roach, Silverfish has created a unique space in the distribution market focussing on premium MTB and crossover brands, offering an exceptional brand partnership experience.

Brands including 100%, Birzman, Cush Core, Easton, FOX Factory, Marzocchi, Michelin, Occam, Peaty’s, Race Face, SDG, Skratch and Yeti will all be available to view. There will also be an exciting new brand reveal at the show, so make sure to stop by to find out more.

Whilst there are some products still embargoed at time of press, new lines premiering will include the first UK showing of Michelin’s revamped MTB, BMX and City tyre ranges, fresh 100% goggle styles and some incredible new sunglasses. There will also be extra special Yeti builds along with the updated 160e e-MTB featuring Shimano’s brilliant EP801 drive unit.

That’s just the start and Silverfish didn’t want to spill all the beans, but they did say to bring your best party shirt, the louder the better, and join them to commemorate such a special occasion. Darren and the team from Silverfish would like to thank everyone who has helped them get to this quarter century and what better way than to celebrate with their industry friends.

You’ll find them in their usual Whittlebury hang-out – the Courtyard room and marquee directly opposite the bar.