The floorplan for next year’s show at Whittlebury Hall has been sold out for several months now, but that doesn’t mean there’ll be a shortage of new brands for dealers to see, with three companies making their first appearances in the exhibitor line-up.
Seventies – S5 Syndicate Room
The Hastings-based distributors have been involved in BMX since the 1980s running the original ‘Backyard’ shop on the seafront which later then spawned the legendary Backyard Jam events and firmly staked the company’s place in BMX freestyle folklore. The business became increasingly distribution focussed over the subsequent decade, but to this day Seventies still retains its support for grassroots BMX with the Jams relaunched this year at skateparks around the UK. The company’s product line up combines in-house brands offering everything from frames to soft goods from the likes of Federal, through to complete bikes and components from rider-owned brands in the USA such as Cult, Kink, SUBROSA and PRIMO. www.seventies.co.uk
Pinpoint Distribution – S4 Syndicate Room
Pinpoint will be debuting at COREbike 2020 with 4iiii power meters, Limar helmets, LedLenser lights and AfterShokz performance headphones. Their distribution is managed from their head office in Cheshire, but you’ll no doubt have spotted them at all the major cycle shows in the UK as well as supporting national triathlon events with Limar which was added to the Pinpoint portfolio earlier this year. The Italian helmet brand has long been highly-regarded in road cycling circles with their sponsorship of the Astana Pro Team, but they’re also building a strong triathlon following their recent partnership as the official helmet partner of British Triathlon. www.pinpointce.co.uk
Ultra Sport EU / Smith Optics and Helmets – S6 Syndicate Room
Rounding off the new faces at Whittlebury are Ultra Sport Europe Ltd who will be showing the latest Smith eyewear and cycle helmets. Smith products are competition tested by a stellar line-up of athletes which includes Aaron Gwin, Steve Peat and 50|10 crew, through to homegrown enduro standout Mark Scott. The helmet range offers choices for road and off-road including the much anticipated Smith MainLine Enduro Mips Full Face Helmet and the new entry level Convoy Mips. The Smith line-up also offers dealers a full range of Performance eyewear including the award-winning Wildcat Glasses right through to race-ready goggles. www.ultrasporteu.com
Enquiries : neilt@ultrasporteu.com
Registration is free for dealers and press www.corebike.co.uk/registration
