Windwave to distribute HIGH5 nutrition in the UK and Northern Ireland

British sports nutrition manufacturer HIGH5, offers improved distribution to service independent bike shops in the UK and Northern Ireland through a new distribution partner.

HIGH5 has been manufacturing and supplying sports nutrition products in the UK for over 20 years and has long been a part of the cycling scene, providing great-tasting products for improved performance. “We want to ensure HIGH5 continues to be available to independent bike dealers and partnering with Windwave provides our customers with a fast and reliable service nationwide. ” says Joshua Daly, National Account Manager, HIGH5. “Windwave’s existing range of performance brands complements our own products, designed to support amateurs and professionals, like BORA – hansgrohe, achieve their goals. Now’s a great time to stock HIGH5 with over 150k participants sampling our great-tasting products across over 100 mass-participant cycling events this year, including Prudential RideLondon.”

Luke Leuillette, Commercial Manager Windwave commented;
“We are delighted to welcome HIGH5 products to Windwave which fits in extremely well with our performance cycling focused portfolio. High5 is renowned for its commitment in creating nutritious products with amazing natural flavours, ensuring you can enjoy your chosen sport and reach those desired goals. Our focus will be to grow sales with IBD’s and creating exclusive offerings to complement the existing HIGH5 ranges. We look forward to welcoming the brand at COREbike show 26th-28th January”.

The partnership between HIGH5 and Windwave will take effect from Feb 1st 2020.

Windwave is a co-founder of the COREbike Show and will add HIGH5 to their existing portfolio of A2Z, ANVL, BBB, Cactus Tongue, Ceramicspeed, Colnago, Dainese, DVO, FSA, Hutchinson, Ice Toolz, Litespeed, Morgan Blue, Nokon, Quintana Roo, Transition Bikes and Vision. Windwave are located in the Bentleys room at Whittlebury Hall.

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Pre-registration for the 2020 show is now closed.

Please note that cycle retailers and members of the bike press can still register at the show on arrival – proof of ID will be required e.g. business card, comp slip.