Hayes Bicycle Group announces Ison as UK distributor for Hayes Disc Brakes

Hayes Bicycle Group is pleased to announce that it has appointed Ison Distribution to distribute Hayes Disc Brakes in the UK market. This partnership will expand the reach of Hayes performance braking solutions to Ison’s extensive network of dealers and provide customers with better access to the best performing and most reliable components for unparalleled control.

The partnership couldn’t come at a better time for the Hayes brand, with countless world class athletes from the UK winning at the highest level atop the Dominion brakes. The Hayes Disc Brakes will find a great home amongst the other performance-oriented brands from Ison, who are well suited to get the entire line of Hayes products and spare parts into the UK’s best dealers, ensuring all athletes in their region have access to a better time in the saddle.

“2023 was a break-out year for Hayes Dominion brakes, with several World Cup wins and of course Charlie Hatton’s World Championship. I couldn’t be more pleased to partner with Ison for distribution and build on all of the great momentum Hayes has rolling right now.” said Clayton Goldsmith, Hayes Aftermarket Sales Manager. “Lloyd and his team have a great portfolio of products and offer a top level experience for dealers across the UK. We’re looking forward to Ison flying the Hayes flag and getting the best brakes into the hands of the best dealers.”

“Ison Distribution is thrilled to be launching Hayes Brakes at COREbike” said Chris Taylor, Brand Manager at Ison Distribution, adding “Hayes has a solid reputation, and the Dominion range is no exception to their commitment to performance.”

Lloyd, MD at Ison commented: “I am very pleased to be able to bring such a great brand as Hayes Brakes into the Ison Distribution portfolio for our dealers to access. Hayes design, build quality and performance is very impressive. We look forward to working with our dealer network to serve cyclists looking for top performance MTB Disc brakes.”

Ison and Hayes will showcase the Dominion range of brakes and accessories at COREbike 24 from February 18-20.

Ison will have stock available for immediate delivery from the CORE show dates. www.ison-distribution.com/


About Hayes
Headquartered in Mequon, Wisconsin, Hayes Performance Systems owns and operates Hayes, Manitou, Reynolds, ProTaper MTB, and SUNringlé brands with domestic and international manufacturing. As a global manufacturer of brakes, suspension systems, wheels, and components, Hayes Performance Systems is in a strategic position to employ its well-rounded knowledge base, engineering capabilities, and production capacity to serve an increasingly wider audience of cyclists with components that improve their cycling experience. Hayes Performance Systems is a global manufacturer of premier braking systems for a wide range of applications spanning from industrial to powersports in addition to the defense sector.

Joshuar Ridddle

Marketing – Hayes Bicycle Group