The Argon 18 team will be at Whittlebury with their own dedicated space for the first time in 2024 after the introduction of a direct-to-retail model and appointment of a UK sales manager earlier this year. Now heading into the 35th year of the Canadian brand, Argon 18 is dedicated to producing high-grade bicycles and related components for road, triathlon, gravel and track bikes, exemplified by an ambassador line up including some of Britain’s finest athletes – Dan Martin, Mark Beaumont and Ruth Astle. The brand has built a strong following of riders on these shores, and is looking to expand its UK dealer network over the next year to continue to build on that success.
We are excited to be attending COREbike. It is a great launch pad for our direct to retail program and will give us the opportunity to interact with both new and old retailers. Our 2024 line up is very strong and our program offers something new and exciting for the retailers. We are passionate about what we do and that passion comes through when you ride an Argon18.” Said Alex Croucher, UK Sales Manager.
“There have already been some important product developments this year with the super versatile Krypton fully updated and redesigned to keep at the forefront of the all-road segment. And the new generation E-119 Tri+ Disc will ensure Argon 18 continues to lead the way in the triathlon market. We have plenty to say about our bikes and can’t wait to show them off to dealers in February.”
Argon 18 will be located in the Silverstone Courtyard at Whittlebury Hall.
Some interesting Argon facts; as the brand names suggests it is 18 in the periodic table. The inert gas is used in the production of titanium and also by welders to protect the weld area.