Ison Distribution have so much product from their line up of 24 brands that they have to take both the Hungaroring and Indianapolis rooms at the show.
Here’s ten highlights from what they’re bringing, with plenty of launches and new-to-market products to see for the first time, but remember there’s a lot more – you’ll just need to make the trip to Whittlebury Hall to catch it all.
Halo Wheels – ranging from BMX to carbon road, Halo offer wheels to fit any IBD’s requirements. We will be offering dealers at first look at the new and improved Carbaura V2 road disc wheels that now include 35mm, 50mm and 80mm depths and a brand-new carbon gravel wheelset, the Carbaura XCD, along with some of the hi-profile MTB wheelsets – such as the Chaos DJs, Vortex and Gravitas. We will also be showing our increasing range of tubeless-ready Gravel tyres for the first time.
Gusset Components – ID will be displaying the tried and tested S2 range as used by our athletes Matt Jones, Tom Cardy and Finley Davies (to name a few), as well as our new to the range Beard bars, New Slim Jim pedals in both nylon and CNC Alloy.
Genetic Components – offering a full range of lightweight finishing kits and accessories, as well as our award-winning gravel bars. Add to this, our public launch of the new STV seat post means there has never been a better time to add Genetic Components to your store’s range plan.Passport – Our in-house design team have been busy adding exciting new products to the portfolio, with the addition of a bottle and tool keg which is being shown for the first time. These will be alongside our trusted and well-reviewed Bike Packing range. Dealers will also be able to access our stock-in promotion on our increasingly popular range of quality touring and commuting saddles and grips.
All-City – a boutique finish US brand of hi-end steel (and Ti) frames and bikes that is ideal for the new wave of cyclists looking to head away from the ‘fantastic plastic.’ We will be featuring the new colourway option of the ever-popular Zig Zag and Gorilla Monsoon, as well as a dream build Titanium Cosmic Stallion.
Benno Bikes – on display will be all four models from the Benno eBike range, including the new performance model of the Boost. COREbike represents an opportunity for interested dealers to get on board with Benno as an appointed stockist for your area for this growing sector of the market.
BZ Optics – Australia’s innovative hi-performance sports glasses that appeal to the large numbers of over 40s that need to use reading glasses to bring maps and computers into focus when cycling. This will be the first outing for BZ’s new LJM model of photochromic/bifocal sports glasses, with this model being designed to best suit those with a smaller face.
MRP Suspension – this will be the UK launch of the Baxter II, an eagerly awaited update upon the first gravel suspension fork that entered the market back in 2019. MRP will also be launching their custom finish ‘ShredKOTE’ platform for their US-made range of MTB suspension forks
Redshift – innovative bicycle components, such as the market-leading ShockStop suspension stem and Kitchen Sink bars. Ison Distribution will be displaying the brand-new PRO ShockStop suspension stem alongside all the other bar accessories within the range.
Squire – will be unveiling their 2022 range of bike locks at this year’s show with the addition of some exciting new products. Squire’s unrivalled range of toughness guaranteed locks offer the best in Sold Secure approved security for every cyclist. From lightweight cable locks, robust D-locks and compact folding locks to heavy-duty padlock and chainsets, peace of mind at home or on the go for your two wheels. New stockist buy-in packages featuring fantastic margins will be available at the show.
TSG – showcasing our market-leading SK8/BMX range of helmets, alongside some rather nice 2022 additions, such as the GEO urban helmet. A helmet design that is so unique, it will be a great asset to anyone’s retail establishment. Ison is offering Core show stockists buy-ins, which include the fabulous urban and E-bike range of TSG helmets.
OK so this is technically 11, but we know there’s also a release of a new model from cult MTB brand Surly lined up for the show in amongst their 2022/23 range (more information to follow)
