This is going to be a significant year for Upgrade Bikes, and we’re excited to showcase some highlights for 2025 to our dealers.
From ABUS, we will introduce new helmets and locks, including the latest range of fingerprint technology locks that offer enhanced security and safety. Stan’s will be launching WPL at COREbike, featuring a collection of 100% bio-based bike lubricants and more from the world’s leading tyre sealant company. Additionally, Lezyne will present their new AI lights, allowing you to experience this cutting-edge technology first hand – alongside a wide range of cycle tools, workshop tools, and the best pumps on the market.
Kinesis will unveil their new 4S road bikes and titanium frames, while Lizard Skins will showcase their proven DSP handlebar tape along with new Gradient MTB grips. Challenge will continue to offer the finest handmade, best-selling CX and gravel tyres, including the new Flandrien model. TRP Tektro will also debut their highly anticipated e-bike groupset, which promises to raise the bar once again.
Celebrating its 30th anniversary in 2025, DMR Bikes will be launching a range of new products, collaborations, events, and projects. To mark the occasion, there’ll also be a special showing of Deathgrip 2 in the bar on Monday at 6.00pm.
Join us for a coffee in the Upgrade Bikes room, Bentleys, where we’ll guide you through the best selection of cycling brands.
