New in-store POS from ASSOS




ASSOS of Switzerland are excited to introduce our newest addition to our collection of in-store POS, the ASSOS shorts tower. This custom piece of furniture is specifically designed to showcase our range of shorts, with a removable mannequin for easy and quick changes to allow the store to display several models throughout the season.

Designed predominantly for display, the tower also functions as an additional storage unit with enough room for 20 boxes of shorts. This negates the need to store the shorts in a stock room and easy access shelving allows for the unit to be replenished with stock and to allow customers to choose from a variety of sizes on the shop floor.

ASSOS UK will be rolling these out across our dealer network this year, as well as a new presentation rail. If you are an existing dealer, or wish to become a dealer please contact ASSOS SBO UK on 0203 6211555.


After more than forty years making apparel for the most passionate cyclists, ASSOS places great emphasis on delighting the rider who lives to push the limits. In 1976, ASSOS of Switzerland was founded by Toni Maier with an unlikely advancement, the first carbon fiber bicycle frame. Whilst endlessly researching aerodynamics on the bike in the wind tunnel, Toni soon came to realize that the clothing the riders were wearing was in fact the main cause of drag. At this point, Toni turned his attention to clothing and invented the first Lycra® cycling shorts. This invention led to pro teams paying to wear ASSOS shorts during the Tour de France and to date, ASSOS is proud to have played a role in more than 350 gold medals at world championships and Olympic games.

ASSOS works side by side with suppliers and gathers feedback from its internal test team to produce fabrics that offer optimum comfort for the rider. As a result of its continual investment in R&D, the pioneering company is behind additional key innovations that have shaped the evolution of the cycling world and have now become industry standards. These include the first sublimation of a cycling jersey in 1980, the first elastic interface cycling short insert in 2001 and the creation of the fastest bodysuit on earth in 2004.

Today, ASSOS prides itself on supplying total cycling comfort to the top level within competitive cycling through multiple sponsorships of World Tour teams and riders. But away from the medal haul, passionate and ambitious cyclists in more than 30 countries across the globe glean the same benefits from the ASSOS innovation, thanks to the brand’s worldwide distribution via 1,000 independent top bike stores as well as its own boutiques and corporate online store.

ASSOS Media Contact:
Ross Matheson
0203 621 1554


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