i-Ride.co.uk and Bryton announce official partnership

i-ride announced today that they are now the exclusive distributor of Bryton Computers, in the UK and Ireland.

“Bryton are a fantastic edition to our portfolio, they are one of the biggest brands in the computer and GPS market as shown by their recent three year sponsorship of the Deceuninck-Quickstep Team. They also come ready with a complete range of devices to satisfy all levels of rider, from the commuter to the racer starting at £69.99 SRP and we look forward to growing Bryton’s presence in the UK. Said Adam Glew – Marketing Manager at i-ride.

“As a global brand, it is extremely important to work closely with both physical and online distributors,” said Samuel Wang, CEO of Bryton Inc, “because of this, we believe that i-Ride is a good strategic partner to raise our brand awareness in the UK. I-Ride takes great devotion and care of their dealers and customers as well as their partners, making them an obvious choice for Bryton.”

i-ride will be debuting Bryton at COREbike at the end of January where dealers will be able to see them up close and learn about the range. We’ll also have some great packages ready for our dealers to pre-order.

Bryton will be available to pre-order on www.i-ride.co.uk from Friday 18th January.

About Bryton:
Bryton, founded in 2009, specialises in GPS-enhanced consumer electronics for cycling activities. The company currently carries a complete line of GPS cycling computers and aims to fulfil consumer needs in 4 main sports activities: cycling, fitness, outdoor adventure and athletic training. Bryton’s target is to redefine sports electronics with GPS applications, improve usability and define rich new features to keep users interested and motivated with the mission of bringing the love of sports, fun and friends into normal, everyday fitness/exercise activities.

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