With its continued rapid expansion and brand growth across all channels, Fasthouse has now engaged a new UK distribution partner. The strategic alliance with Ultra Sport will not only help elevate the Fasthouse business to new heights in the moto and mtb market, but will also allow the company to remain hyper-focused on a best-in-class consumer experience and continued growth in adjacent segments such as Lifestyle.
“We’re stoked on this new partnership” founder/owner Kenny Alexander commented. “Fasthouse is one of the last remaining family-owned businesses in this industry – and teaming up with another family-owned company like Ultra Sport is a natural step for us which will allow the Fasthouse Family to do more of what we’re great at – making badass product, putting on killer races, and creating insane content – we’re all about having good times and blowing minds!”.
Fasthouse continues to push ahead and the mission remains unchanged emulating its 3 primary pillars – Speed, Style and Good Times. The brand remains committed to providing an atmosphere of mutual respect, camaraderie, shared passions, and dedication to a love affair with 2-wheeled sports. The company will continue its promise to a commitment of great quality, comfort, and classic style from retro to the present and into the future catering to the greats, near greats, and not so greats – all with passion and heart!
“We’re incredibly excited about the partnership between Ultra Sport and Fasthouse,” said Thierry Way, Director of Ultra Sport. “Fasthouse has been a brand that I have personally supported for years as a user and its’ so exciting to bring the brand to new and old enthusiasts alike. It fits perfectly into our growing portfolio and whilst our focus will be to support the retail network we will also be working hard to bring Fasthouse back into the forefront of consumers minds”
Ultra Sport will commence with shipments of Fasthouse goods into the UK effective immediately and you’ll find them in rooms S31-33 at this year’s COREbike.
ABOUT FASTHOUSE
Started out of a garage in Newhall, CA in 1968, what began as a dream finally became reality in 2015. Cherishing the days when the mantra on the street was peace, love, and freedom, Fasthouse is built upon the legacy of those that came before it, while forging its own path. Recognized for its classic style and dedication to breaking the mould, Fasthouse creates high-performance gear and art-driven casuals for like-minded individuals who embrace Speed, Style, and Good Times®.,
ABOUT ULTRA SPORT
Like Fasthouse, Ultra Sport can trace its’ roots back to a family garage and now, with a heritage spanning 50 years, Ultra Sport has become a leading distributor in the sports, moto and outdoor industry, offering a wide range of high-quality products. With a passion for sports and adventure, Ultra Sport is committed to providing customers with the best equipment and support. For more information, visit www.ultrasporteu.com
