Leading retail software provider Citrus-Lime has announced a partnership with Muc-Off, the globally recognised bike care and maintenance brand, adding it to its Supplier Integration Database.
Citrus-Lime’s Supplier Integration Module (SIM) is designed to simplify operations for independent bike retailers by automating stock updates as soon as inventory is booked in. With Muc-Off now integrated into SIM, retailers gain instant access to the extensive range of cutting-edge bike care products, importing detailed product data, technical specifications, sizes, colours and images to ensure their websites and Point of Sale (POS) systems are always up-to-date.
“Our mission has always been to help independent retailers compete and thrive,” said Patrick Adamson, Head of the Product Activation Team at Citrus-Lime. “By integrating with Muc-Off, we’re giving retailers a significant advantage. They’ll benefit from instant access to up-to-date product information, streamlined ordering processes and full visibility of Muc-Off’s inventory. It’s a game-changer for simplifying operations and enhancing the customer experience.”
For Muc-Off, the partnership represents another milestone in their ongoing commitment to supporting local cycle shops. Ross Copsey, UK and OEM Sales Director at Muc-Off, emphasised the benefits: “We’re thrilled to join Citrus-Lime’s Supplier Integration. Independent bike retailers are the backbone of the cycling community and this partnership makes it easier than ever for them to stock, sell and replenish inventory, especially crucial for fast-moving products like the Muc-Off range. Ultimately, it’s a system designed to help retailers focus on what matters most: their customers.”
This collaboration combines Citrus-Lime’s industry-leading retail technology with Muc-Off’s renowned product range, providing bike shops with a seamless solution to stay competitive and meet the growing demands of the cycling market.
Citrus Lime will be resident in room S11 at COREbike 25.
