I-ride announced this week that they are now the exclusive distributor of the TT and triathlon specific bike brand CEEPO, in the UK and Ireland.
“CEEPO bring a great portfolio of bikes, are the most forward thinking and most technologically innovative brand within the triathlon market. Their passion for the sport stems from the top, the founder of the company Joe Tanaka still races triathlon events to this day and we are extremely excited by this partnership. Working together we are confident we will be able to offer the best in class performance bicycles with the best value for money for our customers on the market.” Said Ben Chamberlaine – Brand Manager at i-ride.
Marc-Andre of CEEPO said “We believe having strong commercial partners who provide great service and support to IBD’s are key to having a successful brand. The opportunity for CEEPO to work in conjunction with I-Ride will no doubt result in the brand being where it should be in the UK, the leading name in Triathlon bikes.”
Paul Butler – Managing Director of i-ride said “Ceepo is an extremely innovative brand which pushes the boundaries of bike design. This makes them the perfect match for our other brands, which naturally are industry leading and innovative. Ceepo’s unique design philosophy means its set for big things in the future, and we look forward to growing the brand’s presence in the UK”
i-ride will be debuting a selection of Ceepo models at Core Bike at the end of January where dealers will be able to see them up close and learn about the range.
Ceepo will be available to pre-order on www.i-ride.co.uk from Monday 7th January.
Named after one of the greatest ancient Samurai warriors, CEEPHO, Nobuyuki “Joe” Tanaka started CEEPO in Aichi, Japan in 2003.
Joe Tanaka started racing in the sport of Triathlon in 1990. Being unsatisfied with the common road bikes used in his first 2 years of racing, Joe decided to custom build his very first Triathlon specific racing machine. With the help of some Japanese Triathlon specialty stores, the first aluminium model was completed in 1993. When Tanaka put this new racing machine to the test at a long distance Triathlon he was rewarded with 90 minutes improvement over bikes he had ridden in the past.
By 2000 carbon fibre technology had become more popular and affordable in the bicycle industry. However, despite this, most manufacturers were and are still designing carbon bikes using road bike geometry, thus brought on the official inception of CEEPO. Who have become synonymous with performance and innovation due to their constant search for the best TT and Triathlon specific bicycles.
CEEPO have made it part of their design mission to make sure that all of their frames use minimal unique parts, are compatible with most common finishing kits and are extremely travel friendly; the key factors being, no delicate, unique parts that are prone to breaking and easy to disassemble and reassemble for the athlete.