Based in the foothills of the Canadian Rockies, 4iiii Innovations Inc. is a sports technology company with a dedicated aim of unlocking potential through their simplified training tools, which include power meters, heart rate monitors, and cycling trainers. Their product line is engineered and built to provide both the outdoor and indoor cycling and fitness markets with the most accurate equipment at an affordable price so that every athlete can gain the benefits of better training.
New from 4iiii for 2023 is its Factory Install option which is now available in the UK through the 4iiii distributor Pinpoint Consumer Electronics. Bike stores can send in their customers Shimano cranks to have a 4iiii power meter installed at a RRP price that’s hard to beat. The process takes around 3 days and costs the customer £299 for any Shimano NDS crank, whatever the model. All UK factory installs come with a three-year warranty. Some of the impressive stats when it comes to the latest PRECISION 3 Powermeter include, up to 800hr battery life, 5.5mm height, 9g weight and an accuracy that’s within +/-1%. The 800 hr battery life makes it one of the longest-lasting power meter on the market. At 5.5mm high, the PRECISION 3 is compatible with almost every bike frame on the market and at 9g isn’t going to slow you down.
Over the past decade, 4iiii has supported some of the World’s top male and female athletes. Since 2016 4iiii has had a rich history in the pro peloton as the power meter of choice for Quickstep-Vinyl, Bora-Hansgrohe, Israel Premier Tech, and Michelton Scott. In 2023, they continue to support Lotto-Dstny and EF Education Tibco-SVB in reaching the top step of the podium this season.
The Pinpoint CE B2B website can be found here, and prospective retailers can apply for an account here.
Retailers can view the new Precision 3 power meter and factory fit procedure in room S5 at COREbike from 19th-21st February
