EXHIBITOR: Upgrade Bikes //

Core Location: Lounge

Established: 1995
Staff: 25

Based: Partridge Green, Horsham, West Sussex

Brands: 18

For 2017: DMR, Effetto, KinesisUK, Pivot, Lezyne, Reynolds, X-Fusion , ISM, Praxis, TRP and United BMX.

Website: www.upgradebikes.co.uk

Find Upgrade Bikes in The Lounge

Website: www.upgradebikes.co.uk

Find Upgrade Bikes at corebike in Bentleys Lounge

Upgrade Bikes Brands

DMR

DMR is the in-house brand of Upgrade Bikes with all design and development here in the UK.

www.dmrbikes.com

Effetto Mariposa

Effetto Mariposa is a range of innovative and superbly engineered specialist torque wrenches and a full range of Tubeless conversion products.

Caffe Latex tubeless conversion kits - Ammonia free latex with foaming agent that fills the tyre cavity providing better sealing.

www.effettomariposa.com

ISM

ISM have widely become known as the world's most comfortable bicycle saddle.

With alternative designs from the likes of Fizik, Bontrager and Specialized trying imitate their patented design, ISM are no longer the "funny saddle with a twin nose” but fast being recognised as a better way to sit.

www.ismseat.com

Kinesis UK

Kinesis UK bikes is the award winning house brand of Upgrade.

New for 2016:

Racelight "Aithein Disc”: - Thoroughbred speed without the cost of full carbon.


www.kinesisbikes.co.uk

Lezyne

Living by the mantra "Engineered Design"
Often copied but never equalled, Lezyne has created a style and that is highly appealing to consumers, backed with practical function.

Many dealers have already benefited from the stockist package and strong POS offerings from this fully co-ordinated market leading brand. Alex Mai from Lezyne Europe will again attend Core. "Pro-Shop” Stockist enquiries welcome.

www.lezyne.com

Overade

With just two sizes and two colours it's a no-brainer to stock. Fast and easy demonstration of "the fold” will help this new and neat design sell itself. All enquiries welcome.

www.overade.com

Pivot Cycles

Mach6 Alloy - one of the most talked about 27.5” Enduro platforms for 2016, the Mach6 Alloy is a ground up new design with no compromise to speed.

pivotcycles.co.uk

Praxis

Praxis has established itself as the only alternative to Shimano for high quality, one-drop forged chain-ring sets that offer precise shifting and long lasting designs.

Praxis has an effective solution to convert and improve BB30 and PF30 standards that are prone to "creaking”. The Praxis collet system Bottom Bracket converters set up to perfect press fit spec with both sides perfectly aligned and guaranteed no movement or noise.

praxiscycles.com

Reynolds Wheels

A simplified product line with a large chunk of trickle-down technology into the new road product sets 2016 to be a big year for Reynolds. Paddy Blake (UK Brand Manager) will have all the answers to your most detailed questions.

New for 2016
Full new line of Road Carbon, Road and MTB Carbon wheels

www.reynoldscycling.com

TRP Brakes

TRP improve braking and rider performance with high quality brakes for road, MTB and cyclocross.

www.trpbrakes.com

X-Fusion

X-Fusion is focused on building high quality, all metal suspension systems. Development takes place with a team of engineers in their Californian home including suspension guru Paul Turner of former Rock Shox fame. Manufacture is fully controlled in their large Taiwan facility.


www.xfusionshox.com


Click here for a corebike show floorplan* (subject to change).

Latest News

Bike Biz - Core Bike 2017 Photo Album

Bike Biz - Core Bike 2017 Photo Album

Bike Biz photo album of the best of Core Bike 2017 Read more//
i-Ride becomes sole UK distributor of Crankalicious

i-Ride becomes sole UK distributor of Crankalicious

The bike care brand joins the i-Ride lineup alongside the likes of De Rosa, Northwave and Fulcrum. The product will be available to order in time for the Core Bike Show, with stock arriving by the end of January. Read more//
ZyroFisher announce addition of Bont Cycling to Fisher portfolio

ZyroFisher announce addition of Bont Cycling to Fisher portfolio

ZyroFisher has today announced a new distribution deal with Bont Cycling that will launch at Core Bike 2017. Read more//
FSA and Windwave would like to invite you to attend our exclusive K-Force WE seminar

FSA and Windwave would like to invite you to attend our exclusive K-Force WE seminar

FSA and Windwave would like to invite you to attend our exclusive K-Force WE seminar held at the Core Bike Show on both Sunday 22nd and Monday 23rd January at 3pm in the VALE seminar room. Read more//
EBC - New 2017 E-bikes from EBCO, Pulse and Corratec at Core Bike 2017

EBC - New 2017 E-bikes from EBCO, Pulse and Corratec at Core Bike 2017

Come and see us in the Suzuka Room to take a look at New E-bikes from EBCO, PULSE and Corratec. Read more//

EXHIBITORS

2pure
ASSOS SBO UK
Buffera
Chicken CycleKit
Citrus-Lime Ltd
Cyclescheme Ltd
EBC Ltd
Endura
Exposure Lights / ULTIMATE Components
Extra UK
Felt Bicycles
Fox Head Europe Ltd
Gore Bikewear
Hope Technology
Hotlines Europe Ltd
i-ride.co.uk
Ison Distribution
Magura
Mojo Suspension
Moore Large
Multisport Distribution
Oakley
Silverfish
SiWIS Ltd
Upgrade Bikes
Windwave
ZyroFisher
In association with Bikebiz

Location

ABOUT OUR VENUE//
Address
Whittlebury Hall Hotel,
Whittlebury,
Northamptonshire,
NN12 8QH
View on larger map

Floorplan

DOWNLOAD FLOORPLAN//
*subject to change