who is at corebike...

Clif Bar & Company

In 1990 Gary Erickson decided he could make a better energy bar than the ones available. And he did. In his mom's kitchen. To this day, Clif Bars taste deliciously home baked; not least because Gary is still the owner of Clif Bar. But perhaps the most impressive thing about Clif Bar is their commitment to people, to community, and to environment. It's a truly ethical company - with a truly tasty natural product.

For 2010 we will be bringing lots of new products to the UK, including three flavours of Clif Builders protein bars and two flavours of Clif Shot electrolyte replacement drink!

All flavours and products will be available for testing throughout the show.

Crank Brothers

Crank Brothers are one of the most innovative companies in cycling. Since their inception, they have taken all we knew about tool, pump and pedal design and turned it upside down to create truly unique products. Their innovation is always backed up with sound engineering and loads of style that make them stand out in any crowd. CoreBike will be a great opportunity to see the new Wheelsets, Headsets and the all new Joplin 4 adjustable seatpost.

De Marchi

Born in 1906, our founder Emilio De Marchi, was a cycling pioneer. Friend of cycling legends like Ottavio Bottecchia, Gino Bartali and Louison Bobet, he created his own cycling company called Maglifico Sportivo De Marchi just months after World War II. Famous for the quality of his cycling shorts, mostly made-to-measure, in the early sixties Emilio passed the company on to daughter Elda and son-in-law Ezio Coccia who rapidly expanded production capacity to satisfy the already growing demand for quality cyclewear. Son Mauro took over the company in mid-nineties and expanded sales internationally by keeping the same rigorous approach to quality and functionality as his predecessors. Today the De Marchi mission hasn't changed: design and create the best cycle clothing, period.

Clothing that is extensively tested before being marketed thanks to the advice of both in-house and independent testers and professional riders. De Marchi is a brand concerned with meeting the needs of the everyday cyclist, not necessarily those of expensive pro teams. In Pursuing this goal, we developed an "Endorsed By You" philosophy, which holds that a superior product will sell itself better than any superstar athlete ever could.

To ensure the best quality in the world, we focus on improving our technology and production methods. A big part of that is maintaining manufacturing facilities here in Italy, where we continue to produce over 50% of our technical apparel according to the same standards we've employed for over 60 years.

All De Marchi shorts feature Elastic Interface Technology chamois'. De Marchi chose the high quality Elastic Interface Technology because they were actively involved with the development of the first ever elastic chamois back in 2000. All of the chamois' feature an anatomically-designed, multi-layer fused structure with a 4-way super-stretch frame for body-conforming fit, bacteriostatic microfibre fabric which prevents the formation of germs and multi-density cushioning inserts.

When you buy De Marchi, you get the exclusive feeling that you're wearing a true artisan product, entirely handmade but with an advanced conception that comes from decades of authentic technological innovation, made for our most important customer: you!

Feedback Sports

Feedback Sports was founded in 2004 by Colorado bike racers Doug and Lisa Hudson. Their line of simple and sturdy digital scales quickly became ubiquitous among gram-counting cyclists.

In 2008, Feedback Sports acquired Ultimate Bike Support, a company with a worldwide reputation for designing and manufacturing top quality bicycle repair stands and storage products. Using lightweight, oversized aluminum, high performance composites, and great ideas, Feedback has made their portable repair stands the professional choice throughout the world. Many of the world's elite cycling teams and race support crews - including Gary Fisher, Kona, Specialized, Mavic, Shimano and SRAM - rely on Feedback Sports products every day.

With a focus on solid engineering, Feedback Sports has always been devoted to making innovative products. The Pro-Elite repair stand is a great example. Its base tripod is strong, light, and easy to open and is coupled with a unique clamping mechanism which makes holding and releasing a bike easier than ever before. To remove, simply grab the bike, and push the button, and the clamping jaws spring open.

It's innovation like this and their pursuit of the highest quality which make Feedback Sports the true leader in bike support products.

Ibis Bicycles

In 1981 Ibis Bicycles was founded by Scot Nicol (AKA Chuck Ibis). Scot learned his wizard-like ability to build steel frames from legendary Marin county stalwarts Joe Breeze and Charlie Cunningham. Their different approaches to frame building encouraged Scot to experiment with designs and move beyond the norm wherever possible.

After a change of hands and some time off Scot returned to Ibis in 2003 with a new crew and a vision to make some of the most cutting edge bicycle frames available. Consisting of Hans Heim (industry veteran of Specialized, Bontrager & Santa Cruz), Tom Morgan (Giant, Answer & Titec), Roxy Lo (industrial designer) and Scot/Chuck, the team at Ibis are dedicated to bringing the best to the world of cycling. The Ibis philosophy remains unchanged since in 1981 - build bikes we want to ride. With the addition of Brian Lopes (the only Ibis sponsored rider) to assist in frame development the Ibis crew are going from strength to strength. Brians input has been invaluable in the development of the Tranny as well as refining the Mojo design. Also, anyone who doubts the strength and durability of carbon just needs to watch him ride!

In 2006, after over 1700 hours of design work, the first Ibis Mojo Carbon debuted at trade shows around the world. The response from both public and press was fantastic. In fact, three years down the line and the Ibis Mojo has been voted best All Mountain Full Suspension bike by the readers of MTBR.com every single year!

Expanding on the success of the Mojo are a few other excellent and innovative designs. There is the SL version of the Mojo (weighing in at under 22lbs for a 140mm travel bike), the Tranny geared/singlespeed/travel bike/race machine hardtail as well as the Silk SL road frame and Hakkalügi cyclocross frame. For 2010 the all new Ibis Mojo HD will be launched. Featuring 160mm of Ibis spec DW-Link travel, a tapered headtube, Maxle rear axle and an all new high strength carbon layup this will be unlike anything else available. The ability to run up to 180mm travel single crown forks on a frame with a target weight of 6.2lbs (including shock) is something truly extraordinary.

Jimi

In early 2005 Mr Smith set out to create a new breed of accessory products: products that make sense. What the hell does that mean you may ask?

Accessory products are generally made with little concern for the environmental impact of the materials used, who makes 'em, or where they're manufactured. Cost is pretty much the only concern. So Mr Smith decided to take a look at these elements and impose some control over them; namely use lower impact recycled and recyclable materials, avoid sweatshop labour and manufacture our products locally. And do all this while making well-designed, high quality, desirable products that are competitively priced.

So far, so good. Mr Smith successfully launched the Jimi™ wallet in 2005, and it's now in all 50 states in the United States, in over 350 cities and towns across the globe, and sold everywhere from the Cooper Hewitt National Design Museum in NYC to a tiny Scuba gear shop in an Egyptian seaside resort.

The Jimi™ wallet is a compact, colourful, and water resistant answer to the stodgy outdated leather wallet. It's designed to slip into your front pocket, purse, or around your neck on a lanyard. If you like cash, JimiX™ forgoes the internal money clip for a higher capacity and more robust external money clip. And what to do with those pesky, easy-to-lose memory cards? Try an SD card clip for your Jimi wallet or a Jimi™ Multi Media memory card case, which holds a whole range of different memory card sizes. And just launched the Jimi™ Game Shell. A compact, attachable case that carries DS, PSP games and Sony memory sticks.

Lizard Skins

Lizard Skins started from one very simple, but highly effective product. Since then, their patented chainstay protector has
often been copied, but never bettered. Over time, Lizard Skins has added grips, gloves, suspension covers, protective gear, BMX kit and DVDs to its range of products.

Now you can see Lizard Skins DSP bar tape on Tour de France bikes, their grips being used on BMX bikes at the Beijing Olympics, and Soft Cell body armour on those folks who think nothing of hucking their bikes off the roof of a house.

Lizard Skins takes both development and production quality seriously. Products are designed in consultation with professional riders - as their associations with riders like Steve Peat and Bubba Harris suggest. And Lizard Skins use special stitching techniques on their Neoprene products, which almost completely eliminate stitching failure.

Last year Lizard Skins introduced a new line in road bar tape (DSP) that is lighter, grippier, and more comfortable than anything else on the market. For 2010 they are introducing a new lighter version specifically for race use, as well as a newrange of gloves and grips.

NiteRider

In 1989 NiteRider was the first company to produce technical lighting systems that were designed specifically for the needs of cyclists. Over the years these technical lights have garnered a reputation for innovation and quality that is second to none. That's why from 24 hour champion Tinker Juarez to the Los Angeles Police Department you'll see NiteRider lights being used the world over by cyclists who keep riding long after the sun has set.

Now NiteRider have used the expertise they gathered in producing technical lighting systems and applied it to producing a range of commuter lights and cycle computers. Every one of these products builds on our experience accumulated over years of riding at night. From the backlight which is a feature of all our Rebel cycle computers, to our fully waterproof Ultrafazer commuter lights, each product features design details that evolved through listening to users.

Both in the US and the UK you'll find NiteRider keeps in touch with riders through their extensive support of 24 hour races. From '24 Hours of Moab' the worlds biggest 24 hour race, to our own 'Mountain Mayhem' you'll find the NiteRider race support team ready. NiteRider view these races as the ultimate testing ground and the information we gather from talking to riders as we charge their lights helps us to make products that get better and better each year.

Paceline Products

Paceline Products started life in 1993 to develop and market a skin lubricant and synthetic chamois conditioner. The initial goal of the company was to make a non-greasey skin lubricant and chamois cream that would wash out of clothing and off skin with soap and water.

And so, Chamois Butt'r was invented. To begin with it was
available to racing cyclists on a very limited basis. In 1997 Chamois Butt'r was introduced to consumers and retailers regionally. The popularity of Chamois Butt'r has been a key part of the success of Paceline Products.

For 2010 Paceline have two versions of their popular Chamois Butt'r cream. Paceline are also launching Buh-Bump, a unique, highly conductive electrode cream that allows users of heart rate monitors to achieve accurate and consistent readings at all times.

Pedro's

In 1989 two guys from New England created Pedro's. The company built its foundation on quality products, a true passion for cycling, and a commitment to the environment.

That company grew considerably to become Pedro's USA, with more than 100 bicycle care products sold in 34 countries. People have come and gone from this company, but we've maintained a passion for cycling unmatched in the industry. We feel our people are as important as our products.

Despite all those changes, we are fortifying our commitment to our founding mission. Most days you'll find us on our bikes. Most weekends you'll find us at events. We work for advocacy. We take pride in our mountain bike festival, our 25 grassroots teams, our pro teams, and our constant development of product. We want to succeed in business but in a nice way that respects people, animals, and the
planet.

At the core of our mission is a belief that the best way to help the planet is to help people ride their bikes.

Pinhead Components

Pinhead Components Inc. was formed in 1997 in Canada to develop an effective locking system for bicycle components. At that time, there were many kinds of bicycle frame locks, but there was no effective component locking system designed to protect the bike's individual components from theft....So they created one.

Being a small company, they licensed their design to the biggest bike lock manufacturer in the business, Kryptonite, who manufactured them under the Kryptonite name for several years. Since that time, Pinhead have grown as a business and are now ready to take production in house and take their products to the world, Pinhead's internationally patented locking system gives bicycle owners effective, affordable, protection from the growing problem of bicycle component theft. Starting with wheel skewers, the range has grown to include a seat collar lock, a headset/fork lock and lastly the 'Bubble Lock'.

The beauty of the Pinhead Components system is that one single key, with thousands of possible combinations, works with all the locks. One key now provides enough security to protect not just your bike, but also the most valuable components on your bike from attack, and ensure potential thieves walk away frustrated and empty handed.